How do I find NAR's existing home sales report every month?

Bookmark NAR's newsroom page and check it around the middle of each month. NAR typically releases the existing home sales report on a predictable mid-month schedule. Set a recurring phone reminder so you're not relying on memory or waiting to see it repeated on the local news.

How many numbers from the report should I actually use?

Two or three, never all of them. Pick the stats that change how a buyer or seller in your specific market should think this month. Cramming every figure from the report into one post or video makes it read like a press release instead of something a real person wants to watch.

Do I need to be a market analyst to do this?

No. You need to read the report once, pick your two or three numbers, and translate what they mean locally in plain language. If you can explain a number to a client over coffee, you can turn it into content. The skill here is translation, not analysis.

What if the numbers in the report are bad news, like sales dropping?

Report it straight and add context. In the June 2026 report, sales dropped 2.4% month over month but were up 2.8% year over year, according to NAR's report . A single month over month dip isn't the whole story, and clients trust agents who give them the full picture instead of only the scary headline.

Does this replace my other marketing, like ads or social media?

No. It's one more input that feeds everything else you're already doing. The monthly report becomes the hook for an ad, the topic for a video, and the reason a client opens your email. It works alongside your paid and organic marketing, not instead of it.

Real Estate Market Report Content: Publish It in 24 Hours

Q: How long before this builds real authority in my market?

Plan on doing it every month for a year. One market update post doesn't make you the local authority. Twelve of them, published the same week the data drops every single month, builds a track record clients and other agents notice.

Most agents scroll past NAR's monthly existing home sales report without a second thought. Here's the repeatable system for turning it into a video, a social post, and a client email within 24 hours of release, before anyone else in your market even notices it dropped.

Every month, the National Association of Realtors drops a report that most agents scroll past. Existing home sales, median price, inventory supply. Numbers most people in your database will never read on their own. And most agents never touch it either. They see the headline on a news app, feel briefly informed, and move on with their day.

That report is a gift sitting in plain sight. It's fresh, it's verifiable, and it lands on a specific day every month, which means you can plan for it instead of scrambling. Turning it into content within 24 hours of release is one of the fastest ways to look like the person in your market who knows what's going on, while three other agents are still posting a listing photo with no context attached.

This connects directly to the bigger system covered in the real estate content marketing strategy playbook. A report like this isn't a one-off post. It's a monthly input that feeds your content calendar the same way a new listing or a closed deal does.

Why 24 Hours Matters

Speed is the whole point here. NAR's release date is public and predictable, usually mid-month. When it drops, every agent in the country has access to the same numbers at the same moment. The agent who turns it into a video, a post, and a client email within a day looks sharp and current. The agent who mentions it three weeks later, if at all, looks like they're not paying attention to their own industry.

This is what known before you're needed looks like in practice. You're not waiting for a client to ask "how's the market doing." You've already told them, unprompted, the same week the data came out.

Step 1: Know Where to Look Before It Drops

Don't wait for the news to tell you. Bookmark NAR's newsroom page directly and check it around the middle of each month, or set a phone reminder for the typical release window. The report you'd use for this month, for example, came from NAR's June 2026 existing home sales report.

Five minutes a month spent checking a bookmarked page is the entire cost of staying ahead of every agent who's waiting to see it repeated on a local news segment days later.

Step 2: Pick Two or Three Numbers That Matter Locally

You don't need to cover every stat in the report. You need the two or three that change how a buyer or seller in your market should think this month.

Take the June 2026 numbers as the worked example. Existing home sales dropped 2.4% from May to June, but rose 2.8% compared to a year earlier, according to NAR's June 2026 existing home sales report. That pair tells a specific story: things cooled slightly month over month, but the market is still healthier than it was a year ago. That's a completely different message than "sales are down," and it's the kind of nuance most agents skip because they only read the headline number.

The seasonally adjusted annual rate came in at 4.09 million, and the median price for existing homes across all housing types hit $440,600, per the same NAR report. If your local median is running below that number, that's a talking point for buyers who think they're priced out nationally but aren't priced out locally. If it's running above, that's context for sellers wondering why their neighbor's house took longer to sell.

Then there's inventory. Unsold inventory sat at a 4.6 month supply, or 1.56 million units, according to NAR's June 2026 report. That's the number your sellers need to hear before they price a listing like it's still 2021. A 4.6 month supply isn't a seller's market and it isn't a buyer's market either. It's somewhere in between, and pricing a home like the market hasn't shifted is how listings sit and go stale.

Pick your two or three. Don't try to cram all five into one piece of content. That's how you end up with something that reads like a press release instead of something a person wants to watch or read.

Step 3: Write the Video Script Same Day

Open with the number, not a warm up. "Existing home sales numbers came in and here's what it means for you if you're buying or selling in [your city] right now." Then state the stat with the source, explain what it means locally in one or two sentences, and close with a specific next step. Ninety seconds, filmed on your phone, published before the day ends.

This is the exact format taught across Krista Mashore's YouTube channel, where market update videos consistently outperform generic listing content because they answer a question people have instead of promoting a property nobody's asked about yet.

Step 4: Turn It Into a Social Post the Same Hour

Same numbers, tighter format. A carousel or single graphic with the stat as the headline, one line of context, and a caption that invites a question or a comment. Don't repost the NAR headline word for word. Translate it. "Inventory is sitting at 4.6 months right now, here's what that means if you're thinking about listing this fall" reads completely differently than "existing home sales down 2.4%."

Distribution matters here too. If you've built out your presence the way get found in AI search describes, a well-written market update post is exactly the kind of fresh, specific content that gets pulled into AI answers when someone asks about your local market. Generic content doesn't get cited. Specific, dated, sourced content does. The same principle runs through answer engine optimization for real estate agents: AI tools favor content with real numbers and a real date attached over anything vague.

Step 5: Send the Client Email That Afternoon

Your database doesn't need a newsletter. They need a two paragraph email with a subject line like "What June's numbers mean for [your market]." State the national number, then immediately pivot to what it means where they live. Close with an offer to run their specific numbers if they're thinking about a move this year. This is the email that gets replies, because it's timely and it's about them, not about you.

Build the Habit, Not Just the Post

The real win isn't one piece of content. It's doing this every month, on the same day, for a year. That consistency is what real estate blog posts that rank are built on, and it's the same principle behind becoming the go-to agent in your town. One market update doesn't make you an authority. Twelve of them, published the same week the data drops, every single month, absolutely does.

This isn't a replacement for your paid ads, your funnels, or your video content calendar. It's one more input that feeds all of it. The market report becomes the hook for this month's ad creative, the topic for this week's video, and the reason your database opens your email instead of archiving it. Everything you're already building in the real estate marketing system gets sharper when you add a monthly, dated, sourced data drop into the mix.

Most agents will never do this. They'll see the report headline scroll by on a news app and think "someone should write about that." You can be the someone. Every single month, for the rest of your career, if you want to be.