You know you need video. Every coach, every seminar, every conference says the same thing. Do video.
But nobody tells you what kind.
The agents burning out on video are usually trying one type of content and wondering why it isn't working fast enough. The agents who are winning are doing four types, each one doing a different job in their marketing.
Here's what that looks like.
Format 1: The Short Educational Video (Reels, Shorts, TikTok)
This is your discovery content. 30 to 90 seconds. Answer one question a buyer or seller is actually asking right now.
"Is now a good time to buy in [your city]?" "What does rising inventory mean for sellers in my area?" "How do I know if I'm getting a real offer or just an opening bid?"
One question. One answer. No fluff.
This format gets you in front of people who don't know you yet. When the algorithm serves it to someone who fits your market, they find you. Follow that with consistent content and they become part of your audience.
Check out the short-form video guide for real estate agents for scripts and structures that work.
Format 2: The Authority Video (YouTube, Long-Form)
Where short-form introduces you, long-form builds real trust.
A 7 to 15 minute video that goes deep on something your audience cares about. A real case study from a recent transaction. A full market breakdown for your area. A walkthrough of exactly how you market a listing and why it sells faster.
This doesn't need to go viral. It needs to exist. When someone is seriously considering working with you, they'll find your long-form content and decide you're the real deal before they call.
The long-form video playbook for real estate agents has the complete structure.
Format 3: The Market Update
This is the one most agents skip, and it's a mistake.
A short weekly or bi-weekly video covering what's happening in your market right now. What's inventory doing? What are days on market looking like? What are sellers accepting? What are buyers dealing with at this price point in your zip code?
This format positions you as the person who actually knows the market. Not just an agent. The analyst. The guide. The one someone calls when they want the real answer, not the polished answer.
Check out how to make real estate market update videos for the format that works without over-complicating it.
Format 4: The Personal Brand Video
Real estate is a relationship business. People need to know you before they hire you.
This is the day-in-the-life video. The behind-the-scenes moment. The story from a transaction that taught you something. The thing that happened last week that made you remember why you love this job.
It doesn't need to be polished. It needs to be real.
The Community Market Leader® methodology is built on the idea that the agent who is known, liked, and trusted wins. Personal brand video is how you build the "liked" part.
How to Actually Do All Four
It sounds like a lot. It's not, when you batch it.
One afternoon a month: record all four types in one sitting. Two short educational clips. One longer authority piece. One market update. One quick personal story. That's your whole month of content, done in an afternoon.
Schedule and post as the weeks unfold.
The full video marketing playbook has the complete batching system. And if camera confidence is still the obstacle, how to talk on camera without sounding scripted is where to start before anything else.
Watch Krista walk through her entire video system on Krista Mashore's YouTube channel.
The Mindset Behind All Four
Each format does a different job. Short-form finds new people. Long-form builds trust. Market updates establish authority. Personal brand builds likeability.
You don't pick one. You run all four. That's the difference between random posting and a system that compounds.
Top producers win because they're top marketers. And in 2026, video is the fastest path to being known before you're needed.